Viscomm: A Guide to Visual Communication Design VCE Units 1–4 Digital Code

Students are guided through the new VCD design process (based on the Double Diamond model), and its emphasis on divergent and convergent design thinking, as they explore user-centred approaches to designing innovative messages, objects, environments, and interactive experiences.
New highly relevant case studies and interviews with designers, both emerging and established, showcase contemporary design practice and trends.
A mix of new and proven assessment tasks and new end-of-chapter activities cover all Study Design outcomes, provide practical applications for building folios, and help students consolidate their knowledge and understanding as they prepare for exams.
Practical advice and recent VCE student work support students as they work on their major design projects, including developing a brief, exploring design concepts, and presenting their final work.

Table of Contents
Chapter 1 Introduction to Visual Communication Design
Unit 1 Finding, reframing and resolving design problems
Chapter 2 Reframing design problems
Chapter 3 Solving communication design problems
Chapter 4 Design's influence and influences on design
Unit 2 Design contexts and connections
Chapter 5 Design, place and time
Chapter 6 Cultural ownership and design
Chapter 7 Designing interactive experiences
Unit 3 Visual communication in design practice
Chapter 8 Professional design practice
Chapter 9 Design analysis
Chapter 10 Design process: defining problems and developing ideas
Unit 4 Delivering design solutions
Chapter 11 Design process: refining and resolving design concepts
Chapter 12 Presenting design solutions
Chapter 13 Exam time

Edition: 3rd Edition
Author:
Jacinta Patterson
Published: November 2023
Year level: 11 - 12
Curriculum: VCE
Region: Victoria
ISBN: 9781009340137
Based on the VCD Design Process, supported by practical activities, interviews with designers, and more.

What's include:
Interactive Textbook (2 year access)
The online version of the student text delivers a host of interactive features to enhance the teaching and learning experience. It is accessed online through Cambridge GO using a unique 16-character code supplied with the Print Textbook, or available for purchase separately as a digital-only option. The Interactive Textbook is available as a two-calendar-year subscription. Your subscription term is defined as follows: if activation occurs between January and July of this year, subscription concludes on 31 December in the following year. If activation occurs between August and December of this year, subscription concludes on 31 December in the year after the following. Digital resources are expressly available for personal use only.

Offline Textbook
The downloadable offline version of the student text enables students to take notes, highlight key passages, and bookmark pages. It is available from Cambridge GO using the unique 16-character code that is included with the purchase of the Print Textbook and the Interactive Textbook. Digital resources are expressly available for personal use only.