Visual Communication Design

Explores the power of visual language in communicating ideas. Fully updated for the new 2018 study design, this visually impressive second edition incorporates new technology, contemporary design practices and trends, and a host of new activities and instructions to guide students as they become informed, discriminating and creative designers.

• This second edition is closely aligned to the new study design for 2018 and reflects the increased emphasis on areas such as copyright, design elements and principles, and two- and three-dimensional drawing techniques.
• New case studies and profiles of local and global designers, both emerging and established, showcase contemporary design practice and trends.
• A mix of new and proven assessment tasks cater for different learning styles, cover all study design outcomes and provide practical applications for building folios.
• All new end-of-chapter activities help consolidate understanding of key skills and knowledge.
• The Interactive Textbook brings the study of visual communication design to life with engaging online activities and rich media such as how-to videos, step-by-step guides and online activities.

ABOUT THE AUTHORS : Jacinta Patterson Jacinta is an experienced Visual Communication Design teacher who has taught in a variety of independent and Catholic secondary schools. She is currently the Head of Art and Design at The Ivanhoe Grammar School. Jacinta has significant experience with curriculum development and design including working in the roles of Panel Chair and Chief Assessor for the Victorian Curriculum and Assessment Authority (VCAA). She is an active member of Visual Communication Victoria (VCD Teachers Association), presenting at both their Units 1–4 seminars and annual conferences. Jacinta has assisted in running presentations for teachers on the Unit 3 and 4 folio for the VCAA and is actively involved with the Top Designs program. Joanne Saville Joanne Saville has been teaching in the visual arts for over 20 years. Currently Head of Creative Arts at Genazzano FCJ College in Kew, she has successfully established a vibrant and diverse creative arts curriculum including introducing visual communication design, media, and design and technology while in this role. Joanne has been an exam panel member, assessor and deputy chief examiner for the Victorian Curriculum and Assessment Authority (VCAA) Visual Communication Design exam. A member of Visual Communication Victoria, Joanne has participated in conferences and actively contributes to the development of curriculum and assessment of visual communication design.